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An advertisement for the product Ateronon XY Pro, which we published on this website, should not have been published.

In the advertisement we reproduced a video containing claims about Ateronon XY Pro that were misleading, unlawful, and unverified. These included claims that Ateronon XY Pro could "shrink down the prostate" and "help prevent prostate cancer if you get onto it early".

A complaint about the advertisement was recently upheld by the Complaints Resolution Panel. We provided no evidence to support the claims we published, and the Panel found that the claims were unlawful, misleading, and unverified and breached the Therapeutic Goods Advertising Code.

The Panel therefore requested that we publish this retraction.

The full text of the Panel’s determination can be found at: (reference 2017 / 11 / 005)

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