Herbatint Antica specializes the Original Ammonia Free Hair Colour which was founded in 1960 by Michel Albergo as a manufacturer of hair care products. Antica specializes in permanent hair dyes formulated without Ammonia and based on vegetal extracts which are currently manufactured in Rome. In the 1960’s the hair care industry was dominated by big chemical multinational companies. Mr Albergo was a pioneer who had the idea to formulate a hair dye mostly based on natural ingredients. He found a way of protecting the hair structure by reducing chemical ingredients and utilising the natural synergy offered by some vegetal extracts. By the end of the 1960s Mr Albergor had a industrial formula for the manufacturer of a permanent hair dye based on vegetal extracts, containing no Ammonia and an extremely low hydrogen peroxide content. This extraordinary formula is able to assure the perfect coverage of grey hair from the very first application without damaging the hair structure and yet providing extremely natural looking results. Herbatint has been the undisputed market leader for more than 40 years. The Herbatint product line excels in quality and consumer safety. Such a result is achieved by a meticulous routine quality control of the raw materials (vegetal extracts), high manufacturing standards and state of the art microbiological and toxicological analysis of the end product. Herbatint is not tested on animals, is certified by PETA